The federal government’s 8(a) Business Development Program (8a) is misunderstood and often misrepresented. There are many misperceptions, with the most common being that the program is only for minority individuals, that one must be certified as 8a in order to win contracts and once certified, you are guaranteed business. In reality, anyone can be considered... Read More
All posts by Gloria Larkin
Why Didn’t Your Government Contract Proposal Win a Bid?
With all of the effort that goes into a government contract proposal, not winning a bid can be disheartening. In the wake of your proposal response not winning, it is crucial to use this time to dissect what went wrong and how to improve on future responses. Being able to trim down on mistakes and... Read More
How Critical Are Differentiators in the Federal Marketplace?
The federal marketplace is more competitive than ever. As such, it is important for contractors to rise above their peers and set themselves apart. This is why differentiators are so important. Numerous companies out there simply do not have a clear means of distinguishing themselves from their competition. Due to the difficulty of crafting differentiators... Read More
Do You Really Understand Your Target Audience?
When working within the federal marketplace, it is critical to allocate resources wisely in order to reach the right audience. This means two things: targeting the proper government agencies and understanding what decision makers are within those agencies. You may get caught up in responding to Requests for Proposals (RPFs), Sources Sought Notices, or in... Read More