When working within the federal marketplace, it is critical to allocate resources wisely in order to reach the right audience. This means two things: targeting the proper government agencies and understanding what decision makers are within those agencies. You may get caught up in responding to Requests for Proposals (RPFs), Sources Sought Notices, or in... Read More
All posts by Gloria Larkin
GSA Reopens Multiple Awards Schedule 75 for Office Supplies Providers
By: Gloria Larkin as published in Business Monthly February 2018 The General Services Administration (GSA) recently announced the release of a new and updated contract to allow new vendors to submit contracts through its Schedule 75 to sell office supplies to federal government agencies. In 2010, the GSA had closed the contract so that only... Read More
What Does Branding Mean in the Federal Marketplace?
We tend to think of branding as a means of engaging consumers directly or communicating with other businesses. It has become clear that within the federal marketplace, branding is equally as important. It can be easy to view the government as this monolithic entity but in reality it’s just as much of a relationship-based market... Read More
Why Are Capability Statements Essential to Government Contractor Success?
Today contractors working with the Federal Government are required to provide a capability statement during all phases of pursuing business. Capability statements are an essential tool to set yourself apart from competitors in the eyes of all decision-makers including contracting officers, program personnel, small business specialists and prime contractors. In a sense, a capability statement... Read More