Last week was busy here at TargetGov, with lots of excellent opportunities and growth on the horizon. I want to take a little bit of time to showcase a video from our friends at Women Impacting Public Policy (WIPP), an organization that educates and advocates on behalf of women-owned businesses. I am the Vice-Chair of... Read More
All posts by Gloria Larkin
Who are the Decision Makers behind Federal Contracting?
Contractors with the Federal Government should be aware of the three layers of decision makers that exist in the federal purchasing process. Knowing who these decision makers are and understanding how they can help your company throughout the procurement process is crucial in an already competitive market. Each layer of decision makers has its own... Read More
3 Steps for Tailoring Your Capability Statement
As a marketing resource, Capability Statements are used to showcase what your business is able to do for your audience. By tailoring your Capability Statement, you display knowledge and professionalism and help differentiate yourself from the competition. Capability Statements are living documents, and they work best when you’re able to quickly and effectively tailor them... Read More
How to Craft Meaningful Differentiators
Differentiators can be one of the most challenging aspects of a Capability Statement, but are crucial to properly showcase your company’s capabilities, how you are different from your competition, and how your company is uniquely positioned to help your customer. Identifying your Differentiators and how they can be used in your Capability Statement does not... Read More