By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More
Blog
2025 Thought Leadership and You
By Gloria Larkin, President and CEO, TargetGov What is thought leadership, and does it matter? At its core, thought leadership is about providing insightful analysis relevant to a specific field that affects you. It requires not only being able to assess and articulate the causes underlying a given situation, but to make deeply informed predictions... Read More
New Administration, New Priorities
By Kiyon Brandford During these changing times, we offer these thought leadership tactics to address the current state of federal contracting and how we can help companies through this shifting landscape. Three critical points stand out, each highlighting the importance of adaptability and strategic positioning in this dynamic marketplace. 1. Spending will happen. Prepare for... Read More
Grow business through increased Simplified Acquisition Thresholds
By Gloria Larkin The U.S. Federal Government remains the world’s Fortune One customer, meaning it spends more with businesses of all sizes than any other single entity world-wide. Growth-oriented businesses are paying attention to the upcoming proposed changes to the Simplified Acquisition Thresholds (SAT) to win more business. The FAR Council has proposed the increased... Read More