By Gloria Larkin, President and CEO, TargetGov
What is thought leadership, and does it matter?
At its core, thought leadership is about providing insightful analysis relevant to a specific field that affects you. It requires not only being able to assess and articulate the causes underlying a given situation, but to make deeply informed predictions about industry trends and provide recommendations to make knowledge-based business decisions that you can use right away.
This is not A.I. generated or rehashed old talking points—true thought leadership creates new thoughts, new tactics, and new strategies, that are then proven through business acumen, and you can leverage right now, through these challenging times.
Is thought leadership still relevant today?
In 2025, thought leadership evolved into something much more nuanced that effectively addresses specific industry expertise, product/service innovation, or educational content. It’s not being the loudest voice in the room; it’s about sharing your unique ideas with courage, consistency, and authenticity. It’s about becoming known for your unique expertise in a way that influences others and drives meaningful change. Becoming a thought leader isn’t about self-promotion; it’s about making a lasting impact. It’s about building credibility, trust, knowledge, and influence.
Why care about the real thing?
TargetGov’s subject matter experts are constantly invited to share their thought leadership nationwide as speakers, authors and consultants. Every article, podcast, webinar, conference or speaking engagement has been earned through decades of putting our unique ideas into actions to benefit attendees and our clients—the businesses of all sizes who sell services and products to the U.S. Federal Government. In TargetGov’s case, thought leadership translates into inventing the now-industry standard capability statement, artificial intelligence tools, past performance tools, and marketing before capture processes, all resulting in over $20 Billion in client contract wins. TargetGov is often copied by those who have no real grasp of the depth of the challenges businesses face and the unique solutions our team develops. We have proven that 100% of the time our trademarked and copyrighted services and products can never be copied in any substantive way. While some people say imitation is the sincerest form of flattery, you know that solid results are based on authenticity. We are the real thing and exist solely to help you succeed.
Contact us today to learn more about how we can support your business success in the federal marketplace. Reach out to TargetGov experts. We have helped our clients win over $20+ Billion in federal contracts. Email fast@targetgov.com, call 410-579-01346 x 325, or visit www.targetgov.com.