By Gloria Larkin According to a recent GSA blog post, beginning March 3, 2023, all SAM Entity Administrators must be an employee, officer, or board member of the organization. This will impact any company who uses an outside service to manage their SAM.gov registration, or any company who manages SAM.gov registration on behalf of other... Read More
Category: Government Marketing
5 Effective Marketing Strategies For Government Contractors
Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
The Number One Rule for Marketing to Federal Procurement Decision-Makers
By Tina Horn Federal procurement decision-makers are productive, mission-driven, busy people. They always have new programs to learn; changing compliance procedures to follow; and big goals to achieve. These are the people who decide how the federal government spends its billions of dollars achieving the various government agencies’ missions. They don’t have time for nonsense,... Read More
What You Don’t Know Can Hurt You
MRAS: Marketing Research as a Service In a recent presentation to the federal contracting community, a contracting officer shared this challenge: The contracting office in which he works used to employ over 150 people. Today, 43 people remain, who are tasked with larger spending budget responsibilities and increased pressure to turn around acquisitions quicker, with... Read More