By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More
Category: Government Marketing
Make 2025 Your Federal Contracts Breakout Year
By Gloria Larkin Seven Considerations in Growing an Effective Federal Contracting Pipeline in 2025 Every business with a federal contracts segment faces similar pressures in determining effective growth strategies. It is simplified to state growth goals only by gross revenue; however, one must start somewhere. If the goal for 2025 is $100M in new business,... Read More
Entity Administrators Deadline to Update SAM.gov
By Gloria Larkin According to a recent GSA blog post, beginning March 3, 2023, all SAM Entity Administrators must be an employee, officer, or board member of the organization. This will impact any company who uses an outside service to manage their SAM.gov registration, or any company who manages SAM.gov registration on behalf of other... Read More
5 Effective Marketing Strategies For Government Contractors
Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More