Category: Government Marketing

Discover effective marketing strategies for government contractors, learn the number one rule for marketing to federal procurement decision-makers, and stay updated on important deadlines and insights in government marketing.

The Number One Rule for Marketing to Federal Procurement Decision-Makers

By Tina Horn Federal procurement decision-makers are productive, mission-driven, busy people. They always have new programs to learn; changing compliance procedures to follow; and big goals to achieve. These are the people who decide how the federal government spends its billions of dollars achieving the various government agencies’ missions. They don’t have time for nonsense,... Read More

What You Don’t Know Can Hurt You

MRAS: Marketing Research as a Service In a recent presentation to the federal contracting community, a contracting officer shared this challenge: The contracting office in which he works used to employ over 150 people. Today, 43 people remain, who are tasked with larger spending budget responsibilities and increased pressure to turn around acquisitions quicker, with... Read More

Capture Your Percent

Capture Your Percent By: Jenny Bonilla As Women’s History Month draws to a close, we celebrate the many WOSBs that are winning, performing, and leading in federal contracting, like Civility Management Solutions lead by Laurie Sayles. We also celebrate the many partners and programs that support WOSBs from ChallengeHER, all the national PTAC’s;  to Women... Read More

President Biden extends the National Emergency Concerning the Coronavirus 2019 (COVID-19) Pandemic

President Biden Extends the National Emergency    On February 24th, 2021 President Joe Biden extended the national emergency concerning the COVID-19 Pandemic previously declared on March 13th, 2020. In his notice of continuation President Biden says, “The COVID-19 pandemic continues to cause significant risk to the public health and safety of the Nation.  More than... Read More