A couple of months ago I wrote the blog, “A Long Way for Lunch” on the importance of planning ahead before, during, and after an event. Although this was my first National 8(a) Conference, after having attended hundreds of similar events over the years, the good counsel continues to prove true. Fortunately, we were there to help many... Read More
Category: Government Marketing
Killer Marketing Mistakes
One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More
To Bid or Not to Bid; That is the Question
The bid / no bid decision is one of the single most important decisions a company will make during the pursuit of an opportunity; however, many organizations focus on one element of the opportunity – capability. Instead of asking, “can we DO the work?” the question should be, “can we WIN the work?” Consider each... Read More
A Long Way for Lunch
One marketing practice used to engage targeted government customers includes conferences, trade shows, and other events where government and industry come together for a common purpose. While these events can be an optimal opportunity to engage target customers, failure to adequately plan is almost guaranteed to result in wasted funds and missed opportunities. Prepping Events... Read More