Your capability statement is a critical tool to ensure your success in the Federal market; in fact, if we liken the capability statement to dating, it may be the difference between getting the date, getting stood up, or beginning a beautiful, long-term relationship. The purpose for a capability statement is very similar to dating… Capability... Read More
Category: Government Marketing
National 8(a) Post-Conference: Get the Date
A couple of months ago I wrote the blog, “A Long Way for Lunch” on the importance of planning ahead before, during, and after an event. Although this was my first National 8(a) Conference, after having attended hundreds of similar events over the years, the good counsel continues to prove true. Fortunately, we were there to help many... Read More
Killer Marketing Mistakes
One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More
To Bid or Not to Bid; That is the Question
The bid / no bid decision is one of the single most important decisions a company will make during the pursuit of an opportunity; however, many organizations focus on one element of the opportunity – capability. Instead of asking, “can we DO the work?” the question should be, “can we WIN the work?” Consider each... Read More