Your website is one of the most important places anyone goes to learn about your company. This goes for the Government as well as businesses who may be interested in working with you on a contract. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government... Read More
Category: Government Marketing
How Can You Properly Prepare for Government Matchmaking Events, Conferences and Expos?
Conferences and matchmaking events, as well as government trade shows or expos, are often an ideal way for services and products business vendors to get their foot in the door with government agencies and decision-makers. Simply attending is not enough however, as you must manage expectations and properly prepare in order to gain a competitive... Read More
4 Critical Mistakes to Avoid When Trying to Win a Government Contract
Growing your business can mean approaching a few new avenues, including tapping into the federal marketplace. Many opt for working with the government as it can often provide a reliable revenue stream if you approach it properly. That said, entering the government marketplace can be tricky—it’s a whole new wheelhouse of branding and marketing that... Read More
How Critical Are Differentiators in the Federal Marketplace?
The federal marketplace is more competitive than ever. As such, it is important for contractors to rise above their peers and set themselves apart. This is why differentiators are so important. Numerous companies out there simply do not have a clear means of distinguishing themselves from their competition. Due to the difficulty of crafting differentiators... Read More