Most companies think branding and marketing applies only to reaching other businesses or the public at large. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government is run by people and is itself a relationship-based market. The same reasons that make branding effective for reaching... Read More
Category: Government Marketing
Building Customer Trust By Cultivating Relationships
Right now we are in the final quarter of the federal fiscal year. Historically, the government spends about 35% of its total budget during this time. During the “Fiscal Year-End Spending: Positioning Your Business to Win” webinar (available On-Demand) Gloria Larkin states, “Relationships count if you want to make the short list…You have a better... Read More
Who are the Decision Makers behind Federal Contracting?
Contractors with the Federal Government should be aware of the three layers of decision makers that exist in the federal purchasing process. Knowing who these decision makers are and understanding how they can help your company throughout the procurement process is crucial in an already competitive market. Each layer of decision makers has its own... Read More
Three Reasons to Have a Government Section on Your Website
One of the most important places anyone goes to learn about your company is your website. This goes for the Government as well as businesses who may be interested in working with you on a contract. Your site should have a basic overview of your business and how you can help clients (both Government and... Read More