Your System for Award Management (SAM) and Small Business Administration (SBA) profiles are critical elements in the federal contracting marketplace. Those are the profiles that federal decision makers, and potential teaming partners and prime contractors are going to look at before deciding to do business with you. How well do your profiles stand up to... Read More
Category: Government Marketing
Branding in the Federal Marketplace
Most companies think branding and marketing applies only to reaching other businesses or the public at large. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government is run by people and is itself a relationship-based market. The same reasons that make branding effective for reaching... Read More
Building Customer Trust By Cultivating Relationships
Right now we are in the final quarter of the federal fiscal year. Historically, the government spends about 35% of its total budget during this time. During the “Fiscal Year-End Spending: Positioning Your Business to Win” webinar (available On-Demand) Gloria Larkin states, “Relationships count if you want to make the short list…You have a better... Read More
Who are the Decision Makers behind Federal Contracting?
Contractors with the Federal Government should be aware of the three layers of decision makers that exist in the federal purchasing process. Knowing who these decision makers are and understanding how they can help your company throughout the procurement process is crucial in an already competitive market. Each layer of decision makers has its own... Read More