By Gloria Larkin It is apparent how important keywords and phrases are in federal marketing materials like your capability statements, websites, pricing catalogues, social media, and especially federal registrations because the federal government has adopted artificial intelligence (A.I.) tools used in the entire procurement lifecycle. The new administration has mandated even greater adoption of A.I.... Read More
Category: Resources
CPARS.gov Now Official Source for Federal Past Performance Information
By Gloria Larkin The U.S. federal government’s Integrated Award Environment (IAE) has completed the merger of the Past Performance Information Retrieval System (PPIRS) with the Contract Performance Assessment Reporting System (CPARS.gov). CPARS now serves as the federal report card system for prime contractors providing services and products to the U.S. federal government. The IAE... Read More
GSA Awards $43M Contract to Replace DUNS with SAMMI
The U.S. General Services Administration (GSA) recently announced the award of a $41.8 million-dollar five-year contract to Ernst and Young LLP (EY) that will replace the decades-long contract held by Dun & Bradstreet to provide entity validation services, currently known as the Data Universal Number System (DUNS®.) This move will affect every federal agency and... Read More
Killer Marketing Mistakes
One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More