Pathway to Growth  Procurement  Conference

https://mcccmdgovconnet.com/

May 18, 2018

TIME: 10:00 AM – 10:45 AM

Marketing to World’s Largest Customer- The Business Development and Procurement Lifecycle

Gloria Larkin, President, CEO & Founder, TargetGov

Session Description
Marketing to World’s Largest Customer- The Business Development and Procurement Lifecycle

The federal government is the world’s fortune one customer in that it buys more services and products than any other entity in the world. Successful contractors know that one wins contracts when you know about the opportunity well before the RFP is announced, and more importantly, the decision-makers know, trust and want your business as the awardee. But most businesses hit a brick wall when trying to proactively market to the right decisionmakers before the bid hits the streets. This session is geared to both experienced contractors and those entering the federal marketplace and covers practical steps in identifying the real decision-makers, tips and rules on acceptable marketing tools and tactics, the critical issues of timing, and mistakes that lock you out including eliminating the “chasing the bid” mentality. Speaker Gloria Larkin, president of TargetGov, shares a real-world case study, one of the local awardees propelling TargetGov’s metric to over $4.3 billion in client contract awards in the last six years.

https://mcccmdgovconnet.com/