Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
Tag Archives: agency
SBA Eliminates Separate 8(a) Mentor Protégé Program
By: Gloria Larkin Effective November 16, 2020, the Small Business Administration’s (SBA) final rule (85 Fed. Reg. 66146) took effect to eliminate a separate 8(a) Mentor Protégé Program in favor of consolidating it in the All-Small Mentor-Protégé Program (ASMPP.) The intent is to satisfy the Executive Order 13771 issued in 2017,... Read More
Different Types of Capability Statements?
Contractors working with the Federal Government are often asked, “can you send me your Capability Statement?” in some form or another. It happens when you’re responding to a Sources Sought Notice, meeting with an agency representative or just attending an event with a strong Federal presence. But do they always mean the same document? How... Read More
A Capability Statement is a Living Document
Contractors often struggle with the idea that their Capability Statement is more effective if it is thought of as a “living document” and changed every time it is sent out. Usually when clients approach me for consulting on their Capability Statement they’re looking for a static piece of marketing material that they can mass... Read More