As a marketing resource, Capability Statements are used to showcase what your business is able to do for your audience. By tailoring your Capability Statement, you display knowledge and professionalism and help differentiate yourself from the competition. Capability Statements are living documents, and they work best when you’re able to quickly and effectively tailor them... Read More
Tag Archives: Capabilities
How to Craft Meaningful Differentiators
Differentiators can be one of the most challenging aspects of a Capability Statement, but are crucial to properly showcase your company’s capabilities, how you are different from your competition, and how your company is uniquely positioned to help your customer. Identifying your Differentiators and how they can be used in your Capability Statement does not... Read More
Three Reasons to Have a Government Section on Your Website
One of the most important places anyone goes to learn about your company is your website. This goes for the Government as well as businesses who may be interested in working with you on a contract. Your site should have a basic overview of your business and how you can help clients (both Government and... Read More