Growing your business can mean approaching a few new avenues, including tapping into the federal marketplace. Many opt for working with the government as it can often provide a reliable revenue stream if you approach it properly. That said, entering the government marketplace can be tricky—it’s a whole new wheelhouse of branding and marketing that... Read More
Tag Archives: contracting
How Critical Are Differentiators in the Federal Marketplace?
The federal marketplace is more competitive than ever. As such, it is important for contractors to rise above their peers and set themselves apart. This is why differentiators are so important. Numerous companies out there simply do not have a clear means of distinguishing themselves from their competition. Due to the difficulty of crafting differentiators... Read More
Do You Really Understand Your Target Audience?
When working within the federal marketplace, it is critical to allocate resources wisely in order to reach the right audience. This means two things: targeting the proper government agencies and understanding what decision makers are within those agencies. You may get caught up in responding to Requests for Proposals (RPFs), Sources Sought Notices, or in... Read More
What the Government Wants, What it Really, Really Wants
By Gloria Larkin According to USASpending.gov, the government spent $472,158,562,285 last year through contracting for services and products with large and small companies nationwide. This was a $34 billion increase over the previous year, and 2017 is anticipating another increase, especially in Department of Defense spending. To dive deeper, Maryland was the place of performance... Read More