Growing your business can mean approaching a few new avenues, including tapping into the federal marketplace. Many opt for working with the government as it can often provide a reliable revenue stream if you approach it properly. That said, entering the government marketplace can be tricky—it’s a whole new wheelhouse of branding and marketing that... Read More
Tag Archives: decision makers
Myths & Realities of 8(a) Certification: Golden Ticket or Not?
The federal government’s 8(a) Business Development Program (8a) is misunderstood and often misrepresented. There are many misperceptions, with the most common being that the program is only for minority individuals, that one must be certified as 8a in order to win contracts and once certified, you are guaranteed business. In reality, anyone can be considered... Read More
How Critical Are Differentiators in the Federal Marketplace?
The federal marketplace is more competitive than ever. As such, it is important for contractors to rise above their peers and set themselves apart. This is why differentiators are so important. Numerous companies out there simply do not have a clear means of distinguishing themselves from their competition. Due to the difficulty of crafting differentiators... Read More
What Does Branding Mean in the Federal Marketplace?
We tend to think of branding as a means of engaging consumers directly or communicating with other businesses. It has become clear that within the federal marketplace, branding is equally as important. It can be easy to view the government as this monolithic entity but in reality it’s just as much of a relationship-based market... Read More