The Veterans Healthcare System of the Ozarks and the Arkansas Small Business Association (SBA) partnered to host the 7th Annual Northwest Arkansas (NWA) Better Vets Community Summit. This annual military veteran-centric event focuses on providing veterans with resources across the region, with an emphasis on suicide awareness, employment, and small business resources. Caroline Dotson, the... Read More
Tag Archives: events
Killer Marketing Mistakes
One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More
A Long Way for Lunch
One marketing practice used to engage targeted government customers includes conferences, trade shows, and other events where government and industry come together for a common purpose. While these events can be an optimal opportunity to engage target customers, failure to adequately plan is almost guaranteed to result in wasted funds and missed opportunities. Prepping Events... Read More
How Can You Properly Prepare for Government Matchmaking Events, Conferences and Expos?
Conferences and matchmaking events, as well as government trade shows or expos, are often an ideal way for services and products business vendors to get their foot in the door with government agencies and decision-makers. Simply attending is not enough however, as you must manage expectations and properly prepare in order to gain a competitive... Read More