Most companies think branding and marketing applies only to reaching other businesses or the public at large. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government is run by people and is itself a relationship-based market. The same reasons that make branding effective for reaching... Read More
Tag Archives: federal market
Key Items to Crafting Successful Capability Statements
Here at TargetGov we assist a lot of clients in crafting successful Capability Statements. The goal of these statements is to present a company’s capabilities to decision makers and prime contractors in clear and succinct language. Getting a foot in the door is incredibly valuable in a relationship-driven market and that is where Capability Statements... Read More
What Are the Different Types of Capability Statements?
Contractors working with the Federal Government are often asked, “can you send me your Capability Statement?” in some form or another. It happens when you’re responding to a Sources Sought Notice, meeting with an agency representative or just attending an event with a strong Federal presence. But do they always mean the same document? How... Read More
Are you Targeting the Right Agencies?
Being successful in the Federal Marketplace requires time, expertise and effort. Because of the work that must be done on a week to week basis to see results in contracting, TargetGov recommends making your operation as efficient as possible. One way to accomplish this is by only targeting the agencies most likely to procure your... Read More