By Gloria Larkin Both houses of Congress sent the short-term government funding bill to President Biden who signed it on November 16, 2023, avoiding a potential government shutdown and pushing into next year the next showdown on funding the government. Biden’s approval came a day after the Senate overwhelmingly approved the stop-gap spending bill. The... Read More
Tag Archives: government contractors
5 Effective Marketing Strategies For Government Contractors
Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
What Does Branding Mean in the Federal Marketplace?
We tend to think of branding as a means of engaging consumers directly or communicating with other businesses. It has become clear that within the federal marketplace, branding is equally as important. It can be easy to view the government as this monolithic entity but in reality it’s just as much of a relationship-based market... Read More
Cybersecurity Federal Contracting 2018 Outlook to be Presented at October CyberMaryland Conference
By Gloria Larkin October is National Cybersecurity Month and with the recent Equifax data breach affecting over 143 million people in the U.S., the reality of cybersecurity is hot news in both the public and private sectors. The U.S. Federal Government has been in front of the cybersecurity curve in budgeting billions of dollars for... Read More