Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
Tag Archives: Government Marketing
How Can You Properly Prepare for Virtual Government Matchmaking Events, Conferences and Expos?
Conferences and matchmaking events, as well as government trade shows or expos, are often an ideal way for services and products business vendors to get their foot in the door with government agencies and decision-makers. However, as most of America continues to follow social distancing guidelines, these events have pivoted to virtual platforms. ... Read More
Different Types of Capability Statements?
Contractors working with the Federal Government are often asked, “can you send me your Capability Statement?” in some form or another. It happens when you’re responding to a Sources Sought Notice, meeting with an agency representative or just attending an event with a strong Federal presence. But do they always mean the same document? How... Read More
Learn Something New Every Day
Association of Procurement Technical Assistance Program (APTAC) 2019 Spring Conference Learn Something New Every Day It was such an honor to be selected as a presenter for the APTAC 2019 Spring Conference, especially as it was my first. I had the opportunity to meet Procurement Technical Assistance Center (PTAC) counselors and expert speakers from across the country and had the opportunity to learn and train with... Read More