The U.S. federal government remains the world’s fortune one customer purchasing every type of service and product. It is a relationship-based marketplace where decision-makers want to know who the vendors are before the bid is awarded. To win more contracts, it is imperative that contractors market effectively and not fall victim to these top five... Read More
Tag Archives: Government Marketing
Elimination of Federal Small Business Program Recommended to DOD by Section 809 Panel
The Section 809 Panel just released the final Volume III Report, in which it makes a market-killing recommendation to eliminate most current small business set-asides for Department of Defense (DOD) acquisitions and replace with a five percent price preference option. This is a game-changing recommendation that could eliminate the $61 billion small business market in... Read More
Capability Statements: Do They REALLY Want to Date YOU?
Your capability statement is a critical tool to ensure your success in the Federal market; in fact, if we liken the capability statement to dating, it may be the difference between getting the date, getting stood up, or beginning a beautiful, long-term relationship. The purpose for a capability statement is very similar to dating… Capability... Read More
Killer Marketing Mistakes
One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More