The bid / no bid decision is one of the single most important decisions a company will make during the pursuit of an opportunity; however, many organizations focus on one element of the opportunity – capability. Instead of asking, “can we DO the work?” the question should be, “can we WIN the work?” Consider each... Read More
Tag Archives: Government Marketing
A Long Way for Lunch
One marketing practice used to engage targeted government customers includes conferences, trade shows, and other events where government and industry come together for a common purpose. While these events can be an optimal opportunity to engage target customers, failure to adequately plan is almost guaranteed to result in wasted funds and missed opportunities. Prepping Events... Read More
The Skinny on Size Standards
Many new companies seek to work in the Federal market; however, they often lack sufficient understanding of the size standards, which is a critical element to determining a firm’s qualification to bid and win business within with the federal government. The size standard is the largest size a firm can be, based on a 3-year... Read More
Do Your Homework Before the Meet
If you’re going to be meeting with Government workers that handle contracting it is important to do your homework before meeting with them. Whether it is a quick meeting at an event or a personal Capabilities Briefing, being well prepared and knowledgeable will rapidly set you apart from the competition and instill confidence in your... Read More