Most companies think branding and marketing applies only to reaching other businesses or the public at large. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government is run by people and is itself a relationship-based market. The same reasons that make branding effective for reaching... Read More
Tag Archives: Government Marketing
Key Items to Crafting Successful Capability Statements
Here at TargetGov we assist a lot of clients in crafting successful Capability Statements. The goal of these statements is to present a company’s capabilities to decision makers and prime contractors in clear and succinct language. Getting a foot in the door is incredibly valuable in a relationship-driven market and that is where Capability Statements... Read More
Why do Differentiators Matter?
Differentiators can be a bit of a headache to determine, it takes time and effort to objectively evaluate your company and decide which aspects you should be highlighting that set you apart from the competition. I have already written about what it takes to develop those quality differentiators for your Capability Statement, but I would... Read More
5 Silver Bullet Factors That Win Proposals
Is there one silver bullet that wins proposals? Yes and no. Trust is close to a silver bullet. Our customer must trust that we can deliver the solution at the agreed-to price with little to no issues. (Do you make it a habit of buying from people or companies you do not trust?) No trust,... Read More