Tag Archives: marketing strategies

5 Effective Marketing Strategies For Government Contractors

Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More

Mandated Market Research Can Create a Windfall

By: Gloria Larkin   The U.S. federal government marketplace has a strange and unique process called market research. It has its origins in the cumbersome 1,933 page Federal Acquisition Regulations (FAR) available at https://www.acquisition.gov.  Business people who understand the process of market research can leverage these simple public notices into a hefty increase to their... Read More