One marketing practice used to engage targeted government customers includes conferences, trade shows, and other events where government and industry come together for a common purpose. While these events can be an optimal opportunity to engage target customers, failure to adequately plan is almost guaranteed to result in wasted funds and missed opportunities. Prepping Events... Read More
Tag Archives: marketing
Three Reasons for Making a Government Page
Your website is one of the most important places anyone goes to learn about your company. This goes for the Government as well as businesses who may be interested in working with you on a contract. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government... Read More
The Basics of Winning Subcontracting Opportunities
While pursuing prime contract awards is a lucrative means of spending your time, winning subcontracting opportunities can oftentimes be just as valuable. It’s also a fantastic way of getting your foot in the door with experience that could open up more prime contracting opportunities in the future. We talk a lot about the importance... Read More
How Can You Properly Prepare for Government Matchmaking Events, Conferences and Expos?
Conferences and matchmaking events, as well as government trade shows or expos, are often an ideal way for services and products business vendors to get their foot in the door with government agencies and decision-makers. Simply attending is not enough however, as you must manage expectations and properly prepare in order to gain a competitive... Read More