In the world of government contracting, many are beginning to realize the necessity of social media in getting the attention of and building relationships with decision makers. While social media is slowly beginning to be adapted by contractors, many are still unaware of what the best practices are when taking advantage of the numerous platforms... Read More
Tag Archives: marketing
4 Critical Mistakes to Avoid When Trying to Win a Government Contract
Growing your business can mean approaching a few new avenues, including tapping into the federal marketplace. Many opt for working with the government as it can often provide a reliable revenue stream if you approach it properly. That said, entering the government marketplace can be tricky—it’s a whole new wheelhouse of branding and marketing that... Read More
How Critical Are Differentiators in the Federal Marketplace?
The federal marketplace is more competitive than ever. As such, it is important for contractors to rise above their peers and set themselves apart. This is why differentiators are so important. Numerous companies out there simply do not have a clear means of distinguishing themselves from their competition. Due to the difficulty of crafting differentiators... Read More