Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
Tag Archives: Program Manager
Three Reasons for Making a Government Page
Your website is one of the most important places anyone goes to learn about your company. This goes for the Government as well as businesses who may be interested in working with you on a contract. When you’re dealing with requests for quotes and submitting proposals it is easy to forget that the federal government... Read More
Who are the Decision Makers behind Federal Contracting?
Contractors with the Federal Government should be aware of the three layers of decision makers that exist in the federal purchasing process. Knowing who these decision makers are and understanding how they can help your company throughout the procurement process is crucial in an already competitive market. Each layer of decision makers has its own... Read More