Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
Tag Archives: social media
Killer Marketing Mistakes
One of the most impactful changes successful companies in the federal space have embraced is creating and executing a year-long proactive corporate marketing process. This marketing recognizes the value of pursuing a complete range of customer targets which include both government agencies and their related decision-makers, along with other large and small companies as potential... Read More
The Basics of Winning Subcontracting Opportunities
While pursuing prime contract awards is a lucrative means of spending your time, winning subcontracting opportunities can oftentimes be just as valuable. It’s also a fantastic way of getting your foot in the door with experience that could open up more prime contracting opportunities in the future. We talk a lot about the importance... Read More
How Can Social Media Help You Win a Government Contract?
In the world of government contracting, many are beginning to realize the necessity of social media in getting the attention of and building relationships with decision makers. While social media is slowly beginning to be adapted by contractors, many are still unaware of what the best practices are when taking advantage of the numerous platforms... Read More