Government contractors face a unique problem when it comes to marketing themselves. Compared to traditional business-to-business or business-to-consumer marketing, government procurement officers and program managers are a much more finite group to whom to market. Winning contracts requires building awareness among and relationships with all decision makers. For small to mid-sized contractors, proper allocation of... Read More
Tag Archives: Tools
What is your GSA Schedule Market? Find out using the Schedule Sales Query
Trying to figure out if a GSA Schedule is right for your company is a difficult decision. There are many factors to consider, from the cut that the General Services Administration (GSA) takes for each transaction to the requirement that a contractor generate at least $25,000 in sales every year. So how can you determine if the... Read More
How Climbing Mount Fuji is like Doing Business with the Government
My best friend, Robin, currently stationed in Japan with her husband, invited me to climb Mount Fuji. Nine months, countless training hours, and a 75lb loss later, we made the 10-hour trek up the mountain and the 6-hour slide back down. Along the way, I thought of how doing business with the government is very much like... Read More
The Value of a Well-Thought Out Business Card
By E. Etta After evaluating literally thousands of business cards, I have many suggestions for making sure your contacts want to keep your business cards. In this day of networking and social media relationships, a business card still has an important role in the art of business and it is still a critical networking tool.... Read More